![]() In its official earnings release, Amazon Prime’s vice president Jamil Ghani cited “the continued expansion of Prime member benefits as well as the rise in wages and transportation costs” as the reason for the price increase.īreaking it down, the three sources of the price increase appear to be 1) labor costs, 2) transportation (shipping) fees, and 3) member benefits – aka, content. While 2021 holiday shopping showed consumers willing to pay higher prices, one of 2022’s top retail trends includes impeding inflation – meaning many consumers will now be on the lookout for price increases. However, plenty of consumers have been saving where they can, and locking in that $119 annual fee by gifting themselves a free Prime membership to activate when their renewal date rolls around. ![]() Existing Prime subscribers will be billed at the higher rate when their subscription renews after March 25, 2022. The Amazon Prime price increase effective date will begin on Februfor new members. What Is the 2022 Amazon Prime Increase Effective Date? At $139, as much as I value (and use!) that subscription, it subconsciously feels like a bigger investment – one I wasn’t prepared to make. When the subscription fee ranged from $79 – $119, “shopping math” meant I rounded it off to the $100 price range. Yet I find the number $139 harder to swallow than any of the other price increases. ![]() The data demonstrates that, every time that $20 was added to annual fees, the percentage increase went down. Amazon Prime’s Price Increase HistoryĪ quick glance at history of Prime membership fees, and it appears $20 is the standard increase when Amazon decides to raise subscription rates: It’s a strategy that paid off ( 52% of subscribers pay monthly) but these Amazon Prime customers will move from $156 to $180 per year, a 15% increase. The monthly subscription option was introduced in 2016 as a way to reach low- to middle-income shoppers. For monthly subscribers, a $2 increase brings the price from $13 to $15. The price for Amazon Prime increased from $119 to $139 per year for annual subscribers (an increase of approximately 17%). How Much Does an Amazon Prime Membership Cost? With retailers (and streamers) alike switching up their retail planning strategies and finding new ways to compete, that $20 increase could have a bigger impact than Amazon executives would like to believe – and open the door for competitors.īefore we delve into why Amazon raised the price of Prime – and why I’m thinking twice before paying that increased renewal fee – let’s start with the facts. On February 3, 2022, Amazon announced its first price increase since 2018. Is it time to reconsider the subscription I once would have given life and limb for? The 2022 Amazon Prime Price Increase: How Much Did Prime Go Up? While some orders still delight, a few recent purchases have left me faltering when it comes to your customer experience.Īnd now, you’ve decided to raise the price of my Prime subscription. Once upon a time, you brought me so much joy.
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